Google Engineer Matt Cutts Explains The Importance Of Backlinks

If you have any doubts about Backlinks, clear it with this information coming from Google. I know we have read about backlinks before and how important it is but we do hear from time to time from Google that backlink is just one of the numerous indices they use to determine PageRank and webmasters should not waste their time building backlinks. I’m not saying that’s a false claim but I can tell you that if you listened to the lesson by Matt Cutts, a Google Engineer in one of the classes of the ongoing Power Searching With Google course titled How Search Engine Works, you could conclude that backlinks might just be one of the the numerous indices but it has a huge impact.

Here are the words of Matt Cutts:

“Hi. My name is Matt Cutts. I am an engineer in the Quality group at Google, and I’d like to talk today about what happens when you do a web search. The first thing to understand is, when you do a Google search, you aren’t actually searching the web. You’re searching Google’s index of the web, or at least as much of it as we can find.

We do this with software programs called spiders. Spiders start by fetching a few web pages, then they follow the links on those pages and fetch the pages they point to; and follow all the links on those pages, and fetch the pages they link to, and so on, until we’ve indexed a pretty big chunk of the web; many billions of pages stored on thousands of machines.”

He went on further

“Now, suppose I want to know how fast a Cheetah can run. I type in my search, say [cheetah, running, speed] and hit return.

Our software searches our index to find every page that includes those search terms. In this case, there are hundreds of thousands of possible results.

How does Google decide which few documents I really want?

By asking questions; more than two hundred of them. Like:

•How many times does this page contain your key words?
•Do the words appear in the title? In the URL (web address)?
•Do the words appear directly adjacent?
•Does the page include synonyms for those words?

Is this page from a quality website? Or is it low quality, even spammy? What is this page’s PageRank? That’s a formula invented  by our founders, Larry Page and Sergey Brin, that rates a webpage’s importance by looking at how many outside links point to it, and how important those links are.

Finally, we combine all those factors together to produce each page’s overall score and send you back your search results, about half a second after you submit your search. ”

Here are things you should take note in the lesson:

1. He said in the second paragraph of his lesson that the spiders start by fetching only a few pages and follow the links on them, follow the links on those ones and so on. Can you see the power of creating links? That’s how search engine can discover your site contents easily. Imagine if you are not linking then your site might not show in results according to that statement.

2. Now take a look at this statement at the later part of the lesson:
“What is this page’s PageRank? That’s a formula invented  by our founders, Larry Page and Sergey Brin, that rates a webpage’s importance by looking at how many outside links point to it, and how important those links are.”
This simply implies that how many backlinks you have and where you have them (on high PR websites)play an important role in determining how important your webpage is and ultimately if it would show in the Search Engine Result Page (SERP).

My advise: if you are not taking creating backlinks serious, then have a re-think now. You now know how important it is.

Get the Full Text and Video of the Lesson

If you would like to start creating quality backlinks now, see these posts:

• 5 Tips To Get Unlimited High PR Backlinks
• DoFollow Social Media Networks That Gave My Blog High Google PageRank (PR)
• Powerful Tools To Get Strong Backlinks From Blogs Using Commentluv

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